How to Make a Blog Logo and Favicon for Free

Your blog has a theme. It’s starting to look like something real!

Now let’s make it feel like yours.

Here’s the thing though…you don’t actually have to have a logo on your blog.

Kadence and most WordPress themes let you use your blog name as text in the header and it looks totally clean and professional. Plenty of bloggers run that way for months before ever making a logo.

So, if you want to skip this step for now, that’s completely fine. Come back to it when you’re ready.

But if you do want a logo, here’s how to make it simple and not spend a lot of money doing it.

Think of It As Two Logos

When you make a logo for your blog you’re really making two versions of the same thing.

A horizontal logo

• This is the main one that goes in your header.
• It usually has your blog name and sometimes a small icon or graphic next to it.
• For Kadence a good starting size is around 400px wide by 100px tall.

A Favicon

• This is the tiny square icon that shows up in your browser tab next to your page title.
• You’ve definitely seen these before even if you didn’t know what they were called.

What’s a Favicon?

It’s small… like, really small.

So it needs to be simple.

The easiest approach is just a circle version of your logo, your initials, a small icon, or your logo mark cropped into a circle. Think of it as your logo’s little sibling.

It also shows up when someone saves your site to their phone’s home screen. One of those small details that makes your blog feel like a real website.

Where To Add the Favicon

You set your favicon in WordPress under Appearance > Customize > Site Identity. There will be a spot to upload it right there.

So when you sit down to make your logo, make the horizontal version first, then make a simple circle version for the favicon. Two files, done.

Where to Make Your Logo

You don’t need to be a designer to make a logo while blogging.

Here are the best free and low cost options:

Canva — free and the easiest place to start. Search “blog logo” in the templates, find something you like, swap in your blog name and colors, and download it. The free version is more than enough for a great looking logo.

Photopea — a free browser-based design tool that works a lot like Photoshop. Great if you want more control over your design without paying for anything.

Affinity Designer — now completely free. It’s a professional grade design tool similar to Adobe Illustrator but without the price tag. More of a learning curve than Canva but an incredible free option if you want to get into design.

Looka — an AI logo maker that generates options based on your style and colors. Free to browse and design, you pay to download. Starts at $20 for a basic PNG or $65 for the full package with vector files. Great if you want something that feels more custom without designing it yourself.

Fiverr — if you’d rather hand this off to someone, Fiverr has logo designers starting around $10 to $100. Search for “blog logo” and filter by price.

My recommendation for most beginners? Start with Canva. It’s free, it’s fast, and you’ll have a logo in 20 minutes.

Picking Your Colors

If you’re not sure what colors you want for your blog go to Coolors.co. It’s a free color palette generator, just hit the spacebar and it keeps generating combinations until something feels right.

Pick two to three colors you love and write down the hex codes. Those are the little codes that start with a # symbol like #F4A261. You’ll enter those into Kadence when you’re customizing your theme colors so your whole blog matches.

This helps as well to see what colors work well together and can also help you with your logo design.

Don’t overthink this! You can always update them later.

You Don’t Need to Be Perfect

Your logo doesn’t have to be perfect. It just has to be something that feels like you and something you can move forward with.

A lot of bloggers redesign their logo after their first year anyway.

The most important thing right now is that you have something up and keep going.

What’s Next?

Your blog is set up, it has a design, and now it has a logo. It’s starting to look like a real blog because it is one.

Next up we’re getting into the part that actually makes it a blog, writing your first post.

Drop a comment below if you have questions about your logo or colors!